Still Stuck on the Fold

Well, I’ve recently run across yet another client that thinks users haven’t grasped the concept of the browser scroll bar. Usually, that really comes down to the client themselves not knowing how to use the tool, and they project their concerns as though it’s a real usability problem. After all these years, you would think this argument would go away, but it still rears its head from time to time.

As designers, I think we’re really to blame for a lot of the “above the fold” mentality. We haven’t educated on clients on what the fold line really means.. that key links, widgets, and navigation should remain above the “fold”, but that well written content should be compelling enough to scroll vertically for. Yet, I still run across the occasional “micro” site where everything is packed into a small 700×300 area in the top left of the screen. It’s usually so crowded and hard to read, I just keep on moving and look elsewhere for the content I need.

If you haven’t seen it yet, boxesandarrows.com had a great post with some research data on just this subject. If you’ve ever been in the “above the fold” argument with a client or coworker, it’s something you’ll want to read.

read the post

3 thoughts on “Still Stuck on the Fold”

  1. I agree with your point and over all I believe that the general users know how to scroll web pages.
    But from monitoring usage statistics on our site. We do see decrease in clicks on links below the fold vs. above the fold. and that is across many different pages on the site.

  2. I’m sure that’s the case on many sites. The main point is to put really important call to action items, logins, etc. at the top of the page where they’re readily visible and accessible. Other content should be compelling enough for a visitor to scroll to see.

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