Well, I’ve recently run across yet another client that thinks users haven’t grasped the concept of the browser scroll bar. Usually, that really comes down to the client themselves not knowing how to use the tool, and they project their concerns as though it’s a real usability problem. After all these years, you would think this argument would go away, but it still rears its head from time to time.
As designers, I think we’re really to blame for a lot of the “above the fold” mentality. We haven’t educated on clients on what the fold line really means.. that key links, widgets, and navigation should remain above the “fold”, but that well written content should be compelling enough to scroll vertically for. Yet, I still run across the occasional “micro” site where everything is packed into a small 700×300 area in the top left of the screen. It’s usually so crowded and hard to read, I just keep on moving and look elsewhere for the content I need.
If you haven’t seen it yet, boxesandarrows.com had a great post with some research data on just this subject. If you’ve ever been in the “above the fold” argument with a client or coworker, it’s something you’ll want to read.