Sweet Design Critique


TO: All Eagle Brand Employees
FROM: Jim Wesson (EVP, Enterprise Sales)
RE: Design Critique of New Eagle Brand Letter Head Design

Sandra (and all),

First, many thanks to Renée for forwarding the new designs to everyone on the company list. Sandra, I know you were reluctant to get input from everyone, but I think we all can agree how important it is to get lots of eyes on something as important as the new “Eagle Brand Enterprise Stool Cover, Inc.” letterhead. I think it was in an in-flight magazine that Rim Coolhouse recently said “BRAND IN DESIGN IS DESTINY IN E-COMMERCE AND BRICK MORTAR.” Although that might have been the Guy Yamaha guy with the world change book. Not important.
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