Website Mood Boards: A Successful Precursor to Visual Prototyping

A few weeks ago, my company took a project to redesign a major charity’s website. After the initial documentation and planning stages was completed, we were ready to move into the visual design phase of the project. We decided to try a new approach, at least for website design, and show the client a series of mood boards to establish the overall atmosphere and emotional impact of the site before we plunged into the actual layout phase of the design.
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